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AMAZON DEMAND-SIDE PLATFORM: WHAT YOU SHOULD KNOW

A.Quadir 20 Jan, 2023

Amazons e-commerce data, which is collected from 400 million global customers every month, makes Amazons demand-side platform (DSP) the leader in e-commerce data. As more and more new customers sign up every day, the benefits of Amazon DSP will only grow.

WHAT IS AMAZON DSP?

Amazons demand-side platform allows businesses to buy banner and video ads on and off Amazon. The increased popularity comes from the quality of Amazons e-commerce data. This difference in data quality is visible when comparing searches on Google and Amazon. The average share of product searches in the US, UK, Germany and France rose to 56% on Amazon compared to just 44% on Google in 2018. This type of information helps Amazon divert ad revenue in their direction.